WRITER
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Samsung Note 4

HEIGHTENED PRODUCT DEMOS

The "heightened demo" is a gold-plated strategic term you'll hear around R/GA, we made a series of short digital films at R/GA NY that each demonstrated a unique feature of the Samsung Galaxy Note 4. The films ran globally, with "Photo War” reaching more than 3.2 million views on YouTube.

I still can't believe we got away with a poop joke.