Two spots for the "Hopenhagen" Climate Change Conference.
Hopenhagen - "Together"
This work launched the global Fanta campaign in 12 markets spanning 121 countries. We partnered with Psyop to show just how irresistible Fanta is.
Fanta Fruit Slam
Mobil 1 was the first synthetic motor oil proven to keep your engine running longer than conventional oils. This is the story of a car that lived two lives, thanks to Mobil 1's superior engine protection.
Cruiser To Cab
Grub Hub lets you order food online. These ads were written for subway posters in NYC during a particularly long and brutal winter. It was quite cathartic to vent about the season.
The brief was to promote the master Wonka brand as a whole while driving sales of the main Wonka candies (SweeTarts, Gobstoppers, NERDS, Laffy Taffy and Spree). Our solution was the Wonka WRapper, an augmented-reality music app that lives on Facebook and lets users create unique music using the actual candy packaging.
The WRapper was one of our bigger budget Facebook programs that helped increase the Wonka fan-base from 250K to over 1M that year.
And yes, that is rapper/superstar Nick Cannon demo-ing the app.
Breath Savers Radio
These radio spots for Breath Savers present the smelliest words in English.
Breath Savers - Tango
Breath Savers - Clarinet
Breath Savers - Black Tie
A simple print concept for Tide Coldwater laundry detergent which is especially formulated to clean your clothes just as well in cold water. Less energy use means less strain on the planet.
Wonka Rob Dyrdek
To promote Wonka's partnership with Rob Dyrdek and the SLS (Street League Skateboarding). We created a video of Rob riding a hover-board. To increase its validity with our YouTube audience we released another video from a different user at a different angle. The video has currently a little over 900K views.
Below are some of my favorite comments on the video from YouTube.