WRITER
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Wonka "WRapper"

The brief was to promote the master Wonka brand as a whole while driving sales of the main Wonka candies (SweeTarts, Gobstoppers, NERDS, Laffy Taffy and Spree). Our solution was the Wonka WRapper, an augmented-reality music app that lives on Facebook and lets users create unique music using the actual candy packaging.

The WRapper was one of our bigger budget Facebook programs that helped increase the Wonka fan-base from 250K to over 1M that year. 

And yes, that is rapper/superstar Nick Cannon demo-ing the app.