CREATIVE DIRECTOR - WRITER
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Volvo Reality

Volvo Reality is a new content channel for Volvo, turning the smartphone in your pocket into a fully immersive 3d experience of the totally redesigned XC90 months before its release in the US. Volvo is the first automotive brand to build an experience with Google Cardboard. 


R/GA partnered with Google and Academy Award winning production company, Framestore, to produce a custom Volvo branded Google Cardboard headset, and a never been done before stereoscopic 3D experience for iOS and Android.

The app is best viewed with Google Cardboard, but can also be viewed in full screen on your phone. 

The launch of the app was timed to coincide with the first appearance of the XC90 at the LA auto show. 

Volvo Reality is the first virtual reality test drive on your smartphone. 


We partnered with Google and Academy Award winning production company, Framestore, to produce a custom Google Cardboard headset and experience for iOS and Android.

The launch of the app coincided with the first appearance of the XC90 at the Los Angeles auto show.