WRITER
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Nike

We launched “Just Do It.” in China. a line that many of us in the states grew up with can’t actually be translated into mandarin. so we created a campaign to define “Just Do It.” in China by saying what it isn’t. 

It’s a really interesting time right now for Chinese culture. This is the first generation of kids to grow up truly with the freedom to choose what they want to pursue, and there’s never been a better moment to give the world’s largest nation permission to “Just Do It.”