WRITER
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IBM Smarter Planet

Year two of IBM's Smarter Planet campaign was focused on how the world would become smarter. IBM's solution was through data. This is the global Smarter Planet anthem, shot with LIDAR data.

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Banners visualized the IBM brand channel's Google analytics data promoting content that was most relevant to our target audience. We worked with amazing data artist Gwen Vanhee to produce these.

Visualizations of IBM's YouTube cannel data.

Visualizations of IBM's YouTube cannel data.

 

Users could navigate IBM's YouTube channel via the watch statistics data.