CREATIVE DIRECTOR - WRITER
Serena.jpg

Beats by Dre

# B E H E A R D

Beats by Dre set out with a very ambitious goal of owning sports. Armed with the full cast of Beats athletes, a chest beat, and the most iconic sports anthem of all time — Seven Nation Army, Beats told the world what it meant to #BEHEARD.

We created an incredible amount of content for social across multiple channels, and showed up for each athlete when it was their moment to be heard. 

Giphy Partnership

Apologies if you're computer is chugging. So many gif's, all created from the hero film footage in partnership with IlOVEDUST. #BEHEARD became a trending hashtag on their platform.